GSS

No matter where the problem lies, or
what you are looking to achieve...

UNDERSTAND.
SOLVE.
EXECUTE.

More than 30 years of commercial experience across multiple markets and business environments, applying clarity, understanding, strategy, judgement, structure, connections and execution where they can materially improve the outcome.

Adding ValueDiscuss a Business Issue
People, growth, revenue, structure, execution, market, risk and capital around the outcomePEOPLEGROWTHREVENUESTRUCTUREEXECUTIONMARKETRISKCAPITALOUTCOMEPROBLEMSOLVED

Commercial clarity. Strategic direction. Practical execution.

You may not know
what the problem is yet.

You may think you know.

“We need more sales.”→Is it actually sales, positioning, pricing, proposition or market?

“We need funding.”→Or does the commercial model need fixing first?

“We have a people problem.”→Is it people, management, accountability or structure?

“We need better marketing.”→Or are you selling the wrong proposition to the wrong customer?

“We need new software.”→Or is the underlying business process itself broken?

Understand. Solve. Execute.

A structured approach to real commercial situations.

⌕
Understand

What are you trying to achieve?
What is happening now?
Where is the friction?
What does the evidence say?
What assumptions are being made?

♢
Solve

What is actually causing it?
What options exist?
What already works?
What is missing?
What is the most practical answer?

⚙
Execute

What happens first?
Who needs to do what?
What resources are required?
What needs measuring?
How do we deliver the outcome?

Clarity without
execution changes
very little.

Broad commercial capability.

Applied according to the situation rather than forced into predetermined boxes.

◎Interim Commercial LeadershipCommercial Director / Growth Director▤Funding ReadinessInvestor & lender positioning◉Business GrowthStrategy and execution♙Market EntryNew ventures and opportunity⠿Operational ControlStructure, systems and processes ◈Deals & M&ASupport and negotiation▥Revenue StrategyRoute to market and commercialisation▧Project FundingCommercial structuring⌾Founder & OwnerIndependent commercial advisory⌁AI & Process ImprovementTechnology applied to business problems

Lived experience changes
how you look at business.

I’ve experienced rapid growth and contraction, huge successes and failure. No income to vast income across different businesses, sectors and economic environments. Those experiences affect how I assess risk, opportunity, people, money and commercial decisions today.

£24MTurnover achieved in 15 months from a £4,000 starting position; Reaching 137 staff, capitalising on an emerging market.
£5MSolar PV business built from scratch to approximately £5m turnover within a 12 months.
50+Lenders onboarded through an FCA-regulated credit brokerage.
£50MStructured finance investment raising over £500M for projects.

Growth · Funding · Regulation · Operations · People · Sales · Deals · Restructuring · Failure · Recovery · Exit

The answer isn’t always
bringing in someone new.

It’s about getting the right capability around the situation.

How this works
What existsYour people
Your advisers
Your systems
Your knowledge
→
What is neededAsk the right questions
Connect the information
Identify the gaps
→
What is missingExisting relationships
GSS relationships
New specialist capability
→
OutcomeA stronger, more effective position.
The right capability, at the right time.
Use what exists.
Strengthen what is weak.
Add what is missing.

Current Focus

Areas where commercial experience, relationships and new capability are currently being applied.

View all current focus
Structured Finance & Capital

Beyond conventional business finance.

Direct access, key partners and the judgement to open the right doors in the right order.

AI, Software & Business Intelligence

Start with the business problem. Build the technology around it.

Commercial process design combined with AI, automation and software engineering.

Commercial Questions. Practical Answers.

Insights, perspectives and real-world experience.

View all insights

No predetermined answer.

Just a better way to find one.

⚖IndependentThe objective is the right outcome.
◇PracticalAdvice needs to translate into action.
◇TransparentWeaknesses don’t improve by disguising them.
▥CommercialDoes it improve the position?
If value can be added, say how.
If it can’t, say so.

What are you trying to achieve?

Maybe you know exactly what the problem is. Maybe you only know something needs to change.

Discuss a Business Issue